Defence Against the Dark Arts: Elusive Ethos

Ethos, logos and pathos are often celebrated as the Three Musketeers of Rhetoric. However, they can be much more menacing than people realise. They distort logic, they cloud reason and they manipulate judgment.

Ethos is probably one of the most commonly used and least commonly detected forms of rhetoric. Ethos is when a speaker attempts to invoke authority or credibility (either over themselves or someone else) to persuade an audience. Continue reading “Defence Against the Dark Arts: Elusive Ethos”

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A Rhetorical Commentary on Kevin Rudd’s Apology to the Indeginious People of Australia

Kevin Rudd’s apology to the Indigenous People of Australia is one of the best written political apology speeches of our time. This rhetorical commentary highlights some of these components and explains their use and effect.

The speech was delivered in the Australian Parliament in April 2008…

Continue reading “A Rhetorical Commentary on Kevin Rudd’s Apology to the Indeginious People of Australia”