Ethos, logos and pathos are often celebrated as the Three Musketeers of Rhetoric. However, they can be much more menacing than people realise. They distort logic, they cloud reason and they manipulate judgment.
Ethos is probably one of the most commonly used and least commonly detected forms of rhetoric. Ethos is when a speaker attempts to invoke authority or credibility (either over themselves or someone else) to persuade an audience. Continue reading “Defence Against the Dark Arts: Elusive Ethos”