The term Logos refers to logic which can be seen as the pursuit of proof. There are two different types of logic, formal logic (also known as mathematical logic) and informal logic. Informal logic is the sort we use in speeches and it is what this blogpost will focus on. If you want to know more about formal logic, we have a blogpost about that too!
Logos is the term used when you try to persuade someone with evidence or a logical argument. A logical argument can be anything that is loosely based on logical principles. You can think of a logical argument like a wall. You get some walls that are impressively tall, however in reality, it doesn’t take much to knock them over. You get some made out of sticks and mud whilst others are made out of solid rock. You even get some badly built walls that have gaping holes letting in the foul winds of manipulation and deceit. Continue reading “Defence Against the Dark Arts: Lying Logos”
Ethos, logos and pathos are often celebrated as the Three Musketeers of Rhetoric. However, they can be much more menacing than people realise. They distort logic, they cloud reason and they manipulate judgment.
Ethos is probably one of the most commonly used and least commonly detected forms of rhetoric. Ethos is when a speaker attempts to invoke authority or credibility (either over themselves or someone else) to persuade an audience. Continue reading “Defence Against the Dark Arts: Elusive Ethos”
”If for I want that glib and oily art,
To speak and purpose not…”
This is a quote from Shakespeare’s King Lear. It refers of course to rhetoric – that dangerous dark art of manipulating words to speak and purpose not! Rhetoric is still today seen as a dirty word that is often used to accuse adversaries of possessing a questionable disposition. For example, the media only really uses the word ‘rhetoric’ when they are talking about Donald Trump or North Korea (when they are talking of Obama they tend to use the word oratory).
Continue reading “The Dirty Rhetorician; The Glib and Oily Art”
Guy Doza will be running the a Writer’s Guide to Speeches on Friday 23rd June 2017. This workshop is designed for anyone who has been asked to write speeches and is seeking to grasp the basic principles. It covers the theory and explores how we can use rhetoric to enrich our wordpower. Guy will go through all of the practical tips you need to get ready, get started and get approval for your speech. So if you are already a speechwriter, or if you expect to be writing speeches in the future, then this is the workshop for you. Book your place now.
Kevin Rudd’s apology to the Indigenous People of Australia is one of the best written political apology speeches of our time. This rhetorical commentary highlights some of these components and explains their use and effect.
The speech was delivered in the Australian Parliament in April 2008…
Continue reading “A Rhetorical Commentary on Kevin Rudd’s Apology to the Indeginious People of Australia”