Tag: rhetorical tropes

The Rhetoric of Donald Trump on Twitter

I think it is safe to say that if you have done something that evokes an angry tweet from Donald Trump you’re winning at life. His tweets are famous for their manner, their meaning and their outright chutzpah!

Some people laugh at his tweets, others praise him for his frankness, and some are outright horrified by what he has to say. Whatever your views are, it is impossible to deny that he is a colossal figure and what he says matters.

But politics aside, the rhetoric behind his tweets are fascinating. Before I go on, I will quickly mention that it is easy to think that rhetoric is only found in grandiloquent speeches delivered by eloquent speakers and that it isn’t used in the realm of twitter. But that would be wrong. On the contrary, rhetoric is used everywhere, and by everyone – and that certainly includes Donald Trump on twitter. Continue reading “The Rhetoric of Donald Trump on Twitter” →

Death by PowerPoint

Imagine it is August 28th 1963 and you have traveled to Washington DC to hear Martin Luther King Speak. He’s 30 minutes into his presentation and he says, ‘now as you can see on section C of slide 37….’ It just wouldn’t be the same. This is because slides ruin good speeches. In fact, countless good speeches have been butchered by the pestilence known as PowerPoint. I’ve sat through many ‘talks’ in which the speaker at some stage or other started reading the illegibly small text from slide 42 with their back facing an unenthused audience who can barely conceal their boredom. Ironically, in most cases, PowerPoint is neither powerful nor to the point. Continue reading “Death by PowerPoint” →

A write up of what went down at the ESN conference in Leuven

Last week I went to attend the European Speechwriter’s Network Conference in Leuven. Twice a year a collection of Europe’s top speechwriters gather for a conference to share ideas at one of the world’s most prestigious conferences for Speechwriters. This year the conference was chaired by Alexander Drechsel who is an Interpreter at the European Commission.

The first day of the conference was divided into three groups of training. I went to a workshop run by John Yorke to discuss how Hollywood screenwriters create a winning story and what speechwriters can learn from this. Continue reading “A write up of what went down at the ESN conference in Leuven” →

Logic Part 1: Fun, fallacies and a dead flamingo

Logos (logic) is known to many people but understood by few. The danger with logic is that all it takes is a subtle distortion to produce a flawed, but very convincing argument. To understand logic properly we have to go back to the very basics.

Basic logical syllogisms

An argument using logic is often called a logical syllogism. Basic logical syllogisms will have a major premise, a minor premise, and a conclusion…

Major premise: All A is B

Minor premise: X is A

Conclusion: Therefore, X is B
Continue reading “Logic Part 1: Fun, fallacies and a dead flamingo” →