Author: Guy Doza
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Aristotle categorised speeches into three rough categories: Of course, nowadays, most speech will include an element of all three. However, there are still speeches which are very much epideictic. I recently listened to one. It was the Vice Chancellor’s annual address at the University of Cambridge: known as the October Speech. Any speechwriter will tell…
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The false dichotomy The false dichotomy is a logical fallacy that presents two sides with no middle ground. In my book, How to Apologise for Killing a Cat, I used the example of the head of the United States National Rifle Association (NRA) who argued that people who didn’t support the rights to bear arms ‘hate…
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The Muses can be reluctant creatures, and creativity doesn’t always flow when you want it to. Throughout history, many great scholars have attempted to capture tonics, rituals, and structures to help inspire creativity. Aristotle gave us logical formulas to whet the mind, Cicero gave us structure to order it, and Quintilian told us how to…

