Rhetoric Academy

Rhetoric is the foundation of all persuasion. In this exclusive online workshop, TEDx speaker, author, and speechwriter Guy Doza will teach you the essential principles of rhetoric to transform the way you write!

Whether it’s a work email, a gripping novel, or a powerful speech, it’s the ancient art of rhetoric that distinguishes the memorable from the mundane.

The session is limited in spaces as each participant will recieve tailored feedback for thier writing projects. It is an interactive academy and everyone is encouraged to participate.

What even is rhetoric?

Rhetoric is the art of persuasion through language. In other words, the way we paint with language to create meaning. It applies to written language, spoken language, and visual language. Whether you’re a graphic designer or a journalist, a novelist or a content creator, you are probably using rhetoric more than you realise!

About the Rhetoric Academy:

Some of the things that will be covered throughout the day: 

• Rhetoric 101: a breakdown of the most powerful tricks and tropes
• Structuring argumentation: from Cicero to Simon Sinek
• Storytelling: how, when, and why
• Navigating challenging narravtives: the danger zone
• Rhetoric and research: how knowing your stuff is the first step
• Harnessing the potential of AI: the tool of today
• Writing for others: how to write collaboratively

Who is this course for:

Rhetoric is essential for everyone—from casual conversations with family to heated Twitter debates, it’s a skill we all use. But this workshop will be especially useful for:

• Professionals: Those who write or speak as part of their work.
• Aspiring Rhetoricians: Those looking to refine their skills and pursue writing or speaking professionally.
• Enthusiasts: Those eager to pick up a new skill for the sheer enjoyment of it.

How much does it cost?

The Rhetoric Academic is a day-long workshop with tailored individual support. The cost of the academy is £434.07.